Work
Selected projects and case studies. Each one a story of decisions, trade-offs, and craft.
DTC Fashion Storefront - AI Recommendations and Checkout That Converts
How we rebuilt a fashion brand's product discovery and checkout flow using collaborative filtering, pgvector embeddings, and Stripe - lifting checkout completion by 34% and growing recommendation-driven revenue to 28% of total.
Building an AI Content Pipeline for a Publishing Platform
How we automated editorial production with a RAG pipeline and GPT-4, cutting article creation time from 4 hours to under 20 minutes while maintaining editorial quality standards.
SaaS Analytics Dashboard — Real-Time Data at Scale
A full-stack analytics platform processing 2M+ events daily with sub-200ms query times, role-based team workspaces, and live WebSocket updates — built from scratch in 12 weeks.
Full-Stack Modernization — From Legacy PHP to Modern React
Migrated a decade-old jQuery/PHP monolith to Next.js and Node.js, cutting page load times by 80% and taking Lighthouse from 28 to 94 over 14 weeks of incremental migration.