About
Building Smarter Software,
One Product at a Time
LaunchQuay is a one-person development studio focused on web applications with AI capabilities built in. Not agencies. Not templates. Custom software that makes your product genuinely smarter.
Founder
Daniel Lofgren
Full-Stack Developer
I started LaunchQuay because I kept seeing the same problem: businesses wanted to add AI to their products, but the options were either expensive agency engagements with layers of overhead, or off-the-shelf tools that never quite fit. There had to be a middle ground — a developer who understands both the full-stack craft and the rapidly evolving AI landscape, working directly with you to build exactly what your product needs.
My approach is straightforward. I work with modern tools — React, Next.js, TypeScript, Node.js — and I integrate AI capabilities where they create real value for your users. Not AI for the sake of a buzzword. Chatbots that actually resolve questions. Search that understands what people mean. Automation that saves your team hours every week. The kind of features that make your customers say “this just works.”
I believe the best software comes from clear communication, a structured process, and the discipline to ship fast without shipping broken. Every project I take on gets a detailed plan before any code is written, regular previews so nothing is a surprise, and deliverables with clear acceptance criteria. That’s not a sales pitch — it’s how I work.
What I Build
I build web applications with AI capabilities built in. Your product gets smarter — not just prettier.
Conversational Interfaces
Chatbots and AI assistants that handle real customer questions with context and nuance.
Smart Search & Recommendations
Search that understands intent, not just keywords. Recommendations that learn from usage.
Automated Workflows
Repetitive tasks handled by intelligent automation — freeing your team to focus on what matters.
Content Generation
Summarization, drafting, and content pipelines integrated directly into your existing tools.
How I Work
A structured process that keeps you in control.
Every project starts with a plan you approve before any code is written. I follow a proven five-stage process — Discovery, Blueprint, Build, Polish, Support — that gives you visibility and control at every step.
Regular previews, clear deliverables, no black box. You see working software throughout development, not just at the end. If something needs to change, we catch it early — when it’s cheap to fix, not expensive to redo.
What I Stand For
Principles that shape every project and every decision.
Transparency
You always know where your project stands. No vague updates, no radio silence. Open communication from day one through launch and beyond.
Rigor
Every deliverable has clear acceptance criteria agreed upon before work begins. No ambiguity, no moving goalposts — just measurable outcomes.
Ship Fast, Ship Well
AI-augmented delivery means faster results without cutting corners. Modern tooling accelerates the work; quality stays uncompromised.